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The app’s data proves that black women and Asian men are the demographics on which the highest number of people swipe “left,” thereby rejecting them.By distilling dates down to a profile picture and a swipe, Tinder encourages users to act on their knee-jerk reactions, and that lightning fast process lights up corners of our minds we haven’t fully grappled with as a society.They also have a fun, constantly-changing ticker along the bottom of the main page, showing who logged in last and a few details about them.
In a login video exclusive to Hong Kong users, Tinder showed a user swipe left only once on the only Asian male in the commercial. Though the company said in its apology that “it was not our intention” and that “we see in retrospect how the content could be seen as insensitive,” it provided proof that the struggles of dating as a member of a marginalized group are invisible to everyone else. Some women like people with blue eyes, some guys like girls with short hair. While the fetishizing and discrimination of entire races in the realm of dating is wrong, it’s also something an overwhelming amount of people are guilty of.
Generally, most users on OKC — and by extension, other sites — “swipe left” on black women and Asian men the most.
That data matches Tinder’s data exactly.’s findings, Jack Linshi explained OKC’s 1 to 5 scale and how different racial groups of women rated Asian men.
Black women and Asian men make up two demographics that have been long stigmatized as not-ideal sexual and romantic partners. It’s that the app compiles data on the quick preferences, and prejudices, of millions around the world, exposing an uncomfortable and racist reality.
Established in 2004, a whole six years prior to Tinder, the dating site OKCupid ensured its longevity when it sought help from Tinder in 2013 to implement the swipe into its own platform.