Internet dating service for

“Dating apps have added to the pressure of finding someone,” says 24-year-old account manager Adam George.

“It feels like there’s no excuse – it’s all there.” George has been single for 18 months, but feels drawn to dating apps despite the joy single life has brought him.

In this ecosystem, do dating apps really want us to find love?

The possibilities for finding your perfect match certainly seem endless.

“It’s funny,” she says, “because being single is your natural state but being in a relationship is an add-on to you, so it’s quite odd that the reverse is considered more unusual.” While dating apps enable us to bypass the serendipity of “true love” and instead to actively seek the perfect relationship, what keeps many of us engaged, once drawn in, is a phenomenon that breeds inefficiency in the search.

The psychologist Michael Zeiler found in 1971 that pigeons peck at a button nearly twice as much when it produces food pellets at an unpredictable frequency than when the rewards are foreseeable.

Along with key review factors, this compensation may impact how and where sites appear on the page (including, for example, the order in which they appear).

The percentage of 18 to 24-year-olds (single or otherwise) dating online nearly tripled between 20, rising from 10 per cent to 27 per cent And for many, dating apps are becoming more than just a game.

However, as dating apps come to facilitate not just one-night stands and mindless conversations but increasingly relationships and would-be relationships, a strange ecosystem has arisen.

One where an increasing number of young people are relying on dating apps, which are designed like games and which exist to make money, to help them form serious relationships.

It is true that many very unhappy people are single: more than 41 per cent of UK adults who report the lowest levels of well-being.

, in which he describes love and marriage as “narrative traps”.

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