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Why struggle to find someone special in a crowded bar when you can do it more easily and effectively from the comfort of your own home?The industry has grown exponentially in many Western countries.The law sets out specific obligations for international dating sites, including the requirement that marital background checks are run on men and submitted to women in a language they understand.In 2008, the state of New Jersey became the first to pass a law requiring dating sites to disclose whether they performed background checks, after successful lobbying from online dating service True.com, which already performed such screenings. However, the country’s largest online dating site has reached 100 million users after 10 years.These sites also tend to offer additional services, such as background checks or real-world events.This is in contrast to the advertising model, which is usually free to join and use, with sites earning money through online advertising.Interestingly, the association and ODA members also work with the police on public safety issues. Many believe that the future of online dating will be mobile.A study by online dating website e Harmony has found that more than half of their users already use smartphones to access the service.
Regulators across the world have sought to regulate dating services, as they try to protect the growing number of individuals that use them.For instance, one in ten Americans have used an online dating site or mobile dating app; 66% of these users have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites (1).It is estimated that the industry is worth more than £2bn globally (2).And although it has been argued by the media that users of unpaid sites may be less committed to finding a long-term partner, or that these sites may be less safe, this is not always the case.Winchester, for instance, argues that they “.” A 2015 and Ipsos ASI study indicates that there are 12.7 million singles in the UK .