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You’ve spent hours crafting an EPIC piece of content, now you want people to read it.One of the best ways to drive traffic directly to your latest piece of content is your mailing list.For example, at Buffer, our mailing list is the #1 referrer to our new content on the day we launch it: Email marketing has a return of 44.25x.If someone is on your mailing list, there’s a very good chance they’re interested in what you’re selling.A report from Experian (since removed from their site) found that 56% of brands using emojis in their email subject lines saw a higher open rate on their emails. But you should think about where your subscribers are opening their email. With smaller screens, you need to ensure your subject line fits within the allocated space.In 2020 and beyond, it’s likely that the majority of your opens will come on mobile - around 66% of all email in the U. To help out, Campaign Monitor put together this handy chart showing the number of characters displayed on various mobile devices: To ensure your subject line appears correctly in every browser and device, try to keep it to between 30-60 characters.Dmitri Leonov, cofounder of email assistant tool Sane Box, suggested adding tags like [Time Sensitive], [Urgent], or [Action Item] at the beginning of your subject so your recipient knows just what the message entails -- and how urgent it is to reply.As a caveat, don't tag all your emails with these, especially if you don't know the person you're messaging.

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You now have some of the most highly-coveted email subject lines at your disposal. It’s now possible to send up to 10,000 emails per month on Sumo’s free plan.But turning your subscribers into paying customers is a tough trick for any marketer to master.And before anyone parts with their hard earned money, you first have to have a subject line worthy of opening...Here are 7 formulas to help you craft amazing transactional email subject lines.The above email subject line examples and formulas will no doubt help you to improve your open rates.

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