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It takes something that's really new and really captures people's imagination, and the Macintosh – of all the machines I've ever seen – is the only one that meets that standard," he says. When the announcer tells Steve he must pick a suitor, he feigns shock.
"Demonstrating that there was going to be third party software for the Macintosh at launch was a key objective and essential to building support [and] enthusiasm in the sales force," says Christopher Korody, whose company, Image Stream, produced the event.'To create a new standard, it takes something that's not just a little bit different.
This was the first time Apple showed its now famous "1984" Mac Super Bowl ad and the first time the machine was publicly shown outside the company.
It was actually lowered from the rafters inside a laser cone.
But Gates and Jobs supplied another classic moment.
They appeared in Apple's version of the popular 1960s show, (see video above).